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Meet Pratima


The gift of Ayurveda has taught me the language of the skin, the secrets of balance and the gentle wisdom of the purification of the soul. May it help to make your own journey towards absolute beauty an effortless, joyful and successful adventure.

With Love,

PRATIMA Q&A

WHAT INSPIRED YOU TO BEGIN THE PRATIMA LINE?

"In creating the PRATIMA line, my intention has always been to create nature-intelligent formulas that go beyond what’s inside the bottle and transcend into rituals of healing and self-care. My passion has always been to help people heal. And I have always had a deep-seated love of nature - intrigued by its profound curative abilities. So I decided to devote myself to Ayurveda, as a way to fulfill my life’s purpose and give people the tools they need to stay healthy, balanced and happy every day of their lives.  Through my years of treating patients and their skin concerns, I found that Ayurvedic skincare just did not exist and decided to begin creating my own line, as I knew this was the only answer to truly heal and nourish the skin.  I still continue to curate all formulations myself, incorporating my knowledge of Ayurveda, botany and chemistry to create formulas that are not only pure, but also effective, working to heal, boost healthy skin and provide optimal anti-aging support."

WHAT IS YOUR FAVORITE THING ABOUT NEW YORK CITY?

"New York City has this endless, inspiring energy that you cannot find in any other city or place in the world. It is bursting with passion, hopes and dreams and continues to inspire and uplift me everyday. It is a city that truly never sleeps."

WHY IS AYURVEDA STILL RELEVANT TODAY AND HOW IS IT VALUABLE TO TODAY’S LIFESTYLE?

"Even though the science of Ayurveda originated over 5,000 years ago, a common misconception is that it may not be relevant in our modern world. However, the beauty of Ayurveda is how incredibly timeless and all encompassing this science truly is . While the causes of skin imbalances may have changed over the years,  the approach to truly heal the skin of these imbalances is still the same. Ayurveda teaches that by getting to the root cause of skin concerns, you are able to truly address and heal the skin, leading to genuine and lasting results, rather than simply using a product that offers only instant gratification.  Ayurveda incorporates all-natural, holistic ingredients . such as pure herbs and botanicals that work to nourish and protect the skin, rather than foreign, synthetic ingredients like chemicals, toxins and artificial preservatives that offer no true benefits."

WHAT IS YOUR ANTI-AGING SECRET?

"The ultimate anti aging secret, which is great for all doshas, is performing a daily oil massage. Since the body readily recognizes oils, due to the similar molecular structure to our own oil in our skin, it penetrates much deeper in the skin, truly nourishing and rejuvenating the skin, unlike a lotion or a cream.  While the oil works to soften and feed the skin, supporting healthy cellular regeneration and repair, the massage also works to support healthy circulation and encourage lymphatic drainage, resulting in resilient, glowing skin. This can be done on both the face and body and should be performed daily. Regularly drinking ample amounts of  warm water is also key. This helps to hydrate the entire body, encourage detoxification and the warmth eases the stomach for better digestion."

WHAT IS THE MOST COMMON ISSUE YOU’VE FOUND IN THE SKIN AND BODIES OF TODAY’S WOMEN AND HOW MIGHT AYURVEDIC SKINCARE WORK TO RECTIFY THAT?

"I have noticed through my years of practice that today’s women seem to suffer from imbalances due to stress and the so-called “superwoman syndrome.” Whether it’s a career, family, social life or any combination of these roles, women put enormous pressure on themselves, which manifests into frustration and stress, showing up in the skin as well as internally such as premature aging, acne, allergies, dehydration, etc. It’s one of the body’s ways of trying to dispel negative emotion. And while we may try to mask these emotions, our bodies do not lie. Ayurveda not only teaches the notion of holistic health and listening to our bodies, but also maintaining healthy balance through our diets, emotions, physical fitness and most certainly what we feed out skin…. everything plays a role in our health and there is no such thing as a one-size-fits-all approach to health and beauty, which is what makes Ayurveda so unique. The philosophy of my skincare line is no different. It is designed to be customized for each unique individual and their needs. You will see immediate results as soon as you approach your skincare this way."

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