Pratima's Journey

In 1961, Pratima receives her degrees in science, chemistry and botany at the University of Mumbai in India, and her Ayurvedic degree in Behar North India. After working in various hospitals throughout India, Pratima spends a year in the UK at Seamen’s Hospital, working in pathology and clinical chemistry while also working at Hull University, performing extensive research in the biochemistry department.

After returning to India to work at one of India’s prominent cancer research hospitals, Pratima uses her extensive knowledge of botanical remedies to heal fellow colleagues suffering from bad skin reactions. Word of her curative abilities spread, and soon others ask for her help. Pratima takes a sabbatical from her position at the hospital to begin her home practice with her own formulas, treating skin conditions through Ayurveda, performing therapeutic facials, and prescribing internal herbs. Her practice grows exponentially, all through word of mouth.

Pratima moves to New York with her husband and two children and continues her home practice while finalizing her skincare formulations. In 1980, she establishes the beginnings of the current PRATIMA line, incorporating pure herbs, plants, and flowers into every formula.

Pratima’s practice becomes increasingly popular, allowing her to open her first New York City spa and clinic on 56th Street in Manhattan.

Pratima writes and publishes Absolute Beauty, the first and only modern-day resource for Ayurvedic beauty and lifestyle, making holistic beauty methods accessible to all.

PRATIMA Spa, New York City’s first green Ayurvedic Spa and Wellness center, opens its doors in SoHo, featuring a holistic, healing, safe haven among the bustling streets of New York. An instant success, PRATIMA Spa became the ultimate destination for clients seeking natural therapies for balance and rejuvenation until it's doors closed in the spring of 2022.

Her online debut, pratimaskincare.com, launches, offering Pratima’s complete collection of Ayurvedic skincare products to clients across the country for the first time.

Pratima celebrates her 85th birthday and over 50 years of her Ayurvedic practice with fellow wellness industry friends, clients, and colleagues.

Pratima continues to curate her personally formulated collection of PRATIMA products while working with clients as New York City's premier Ayurvedic practitioner. Today, she works alongside her daughter, Leena, carrying forward a shared commitment to holistic beauty, wellness, and the timeless principles of Ayurveda.